AUS marks Pink October with screenings, fashion shows, and survivor talks
American University of Sharjah hosts events to raise awareness and funds for breast cancer research
SHARJAH: In line with Breast Cancer Awareness Month, the American University of Sharjah (AUS) has embarked on a month-long series of events aimed at raising awareness, promoting early detection, and offering medical screening services.
Through partnerships and community-driven activities, AUS is taking a leading role in supporting breast cancer research and education.
What happened at Pink Fest?
One of the key highlights was Pink Fest, an awareness campaign organised by the School of Business Administration (SBA) in collaboration with the Al Jalila Foundation. Sheikha Bodour bint Sultan Al Qasimi, President of AUS, attended the event, emphasising the importance of breast cancer awareness, education, and early detection.
“Supporting Pink October is a vital contribution to raising awareness about breast cancer and the life-saving importance of early detection. Through education, research, and community-driven initiatives like Pink Fest, we foster a culture of compassion and resilience,” she expressed.
The event featured a fashion and jewellery show with contributions from SBA students and UAE-based designers, along with a silent auction. Proceeds will be directed towards breast cancer research at AUS, further cementing the university's commitment to this critical cause.
Contributing to Breast Cancer awareness
Dr Amer Al Zarooni, CEO of Al Jalila Foundation, praised the collaboration, stating: “Our annual #PINKtober campaign is a shining example of how community partnerships can raise awareness on important health causes and generate sustainable charitable revenues. Together, with their continued support, we are improving the lives of breast cancer patients and their families.”
Thumbay Group further bolstered awareness efforts by providing free breast cancer screenings during Pink Fest.
Which research was discussed by AUS faculties?
On the academic front, AUS’s College of Engineering (CEN) played a vital role in promoting awareness through its own Pink Month Awareness event. Faculty members presented their research on breast cancer, including a keynote by Dr Ghaleb Husseini on "Rendering Chemotherapy More Humane", followed by Dr Salam Dhou’s lecture on the use of artificial intelligence in early breast cancer detection.
A panel discussion featuring CEN faculty, student clubs, and University Health Services explored the latest research and approaches to breast cancer prevention. The event underscored AUS’s ongoing commitment to scientific advancement in the battle against breast cancer.
Free consultations and examinations
AUS University Health Services has continued its longstanding commitment to breast cancer prevention by offering free consultations and examinations to students, staff, and faculty throughout the month. Collaborating with the International Radiology Centre and DML Medsol Laboratory, they’ve ensured discounted mammograms and screenings are accessible for all, stressing the importance of early detection.
“Breast cancer prevention and awareness are essential for early detection and effective treatment,” said Dr Lubna Al Saraj, Director of AUS University Health Services. “By encouraging regular screenings, self-examinations, and prompt interventions, we strive to minimise the impact of breast cancer in our community.”
When and where can students engage?
The Office of Student Affairs (OSA), in partnership with the AUS Student Council, is also hosting Pinktober: Power in Pink from 22-23 October. This event will feature talks from breast cancer survivors, discussions on coping strategies, and a lecture by Dr Ghaleb Husseini on cutting-edge research in cancer treatment.
Further, the College of Arts and Sciences’ Department of Biology, Chemistry, and Environmental Sciences (BCE) will host Pink October Day on 28 October. Organised by BCE student clubs, the event will spotlight scientific research into breast cancer, including potential exposure to toxic pollutants and other risk factors.
How AUS’ initiatives making a difference
These combined efforts by AUS – ranging from community events, research discussions, free screenings, and survivor talks – reflect the institution’s holistic approach to supporting breast cancer awareness. By engaging students, faculty, and the wider community, AUS is fostering a compassionate culture of early detection and continuous research, paving the way for a future where breast cancer is better understood and effectively treated.